10 Things to Avoid When Hiring a Business Coach

October 07, 2024

Hey there,

Let’s start with a quick question: What if there was a clear roadmap to doubling your sales, profit, and take-home pay without burning yourself out? Sounds impossible, right? But hang tight, because today, I’m sharing the fastest path to scaling your business to 8 figures (and beyond) without selling your soul in the process.

Whether you’re a struggling startup or already making moves in the market, this newsletter is your guide to profitable growth and sustainable success—without the sleepless nights.

10 Things to Avoid When Hiring a Business Coach

Hiring a business coach can be a game-changer for your business. But choose the wrong one, and it could stall your progress or even send you backward. Let’s dive into the 10 biggest red flags to watch out for when bringing a coach on board:

  1. They Haven’t Achieved What You WantImagine getting fitness advice from someone who’s never set foot in a gym. The same goes for business coaching. If they haven’t reached the milestones you’re aiming for, how can they guide you there?

  2. They Don’t Get Your Business ModelA good coach should know the ins and outs of your industry. If they can’t speak your language or don’t understand the challenges unique to your business, they’ll struggle to provide actionable advice.

  3. They Preach Unethical PracticesEthics matter. If a coach suggests cutting corners or using shady tactics, run the other way. True success comes from doing things the right way, even when it’s hard.

  4. Your Personalities Don’t MeshYour business coach should be someone you trust and respect, not someone who grates on your nerves. If your gut says it’s not a fit, listen to it.

  5. They’re Charging Too LittleQuality advice doesn’t come cheap. If a coach’s rates seem too good to be true, they probably are. Invest in someone who values their own expertise—your business will thank you.

  6. They Have Less Experience Than YouThe whole point of hiring a coach is to learn from someone who’s been where you want to go. If they’re not at least a step ahead, they won’t provide the kind of strategic insight you need.

  7. They Lack a Clear FrameworkA good coach doesn’t just wing it. They have a proven system to take you from point A to point B. If they can’t outline a clear path to success, keep searching.

  8. They Focus on Tasks, Not ResultsCompleting tasks is great, but what really matters are results. A great coach will measure progress by the impact on your bottom line, not just checking things off a list.

  9. Their Promise Sounds Too Good to Be TrueBe wary of anyone offering guaranteed success or "get rich quick" promises. The truth is, real business growth takes time, effort, and the right guidance.

  10. You’re Not Ready for AccountabilityHere’s the hard truth: even the best coach can’t help you if you’re not ready to be held accountable. If you’re not open to honest feedback and tough love, coaching won’t move the needle.

Summary

In summary, here are the 10 things to avoid when hiring a business coach:

  1. They haven’t achieved what you’re attempting to achieve

  2. They don’t understand your business model or industry

  3. They teach unethical tactics

  4. Your personalities don’t mesh

  5. They charge too little

  6. They’re less experienced than you

  7. They don’t have a clear framework to guide you

  8. They don’t evaluate success by the results

  9. Their promise seems too good to be true

  10. You’re not ready to be held accountable

Good luck on your mission to hire a great business coach!

A STORY

Imagine this: You’ve hired a new business coach. They seem perfect on paper—lots of flashy promises, a super low rate. But within weeks, you’re seeing no real results. The strategies feel disconnected from your business, and you’re left scrambling, wondering why it’s not working. It’s frustrating, right? That’s why it’s so important to choose wisely, avoiding those red flags we just covered.

TIP OF THE DAY

Here’s your golden nugget: Discover the little-known “Level 7 of Scale Framework.” This framework is designed to help you build a strategic plan that will (at least) double your sales, profit, and take-home pay—without the chaos. Ready to dive in? learn more.

Thanks for hanging out with me today! Remember, building a high-profit, exit-able business is within your reach—it just takes the right strategy and mindset. Stay tuned for more practical tips and insights in our next edition!

Until next time, hit reply and let me know: What’s your biggest challenge right now when it comes to scaling your business?

To your success,Growth Ignition

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